Information Architecture Case Study
Foodie Fanatic
Through developing the business strategy, vision statement and content strategy for a food company, our deliverables aim to present content and navigation in a way that fits user needs (easy-use, interactive, personalized) and business needs (engagement, content, reputation).
CHALLENGE
Lack of user engagement and disconnection between content and products for the Food Company's existing platform.
PROPOSAL
Connect Foodie Fanatics with its users, with easy avenues of engagement and connection, promoting Foodie Fanatics as not just a store but a community
TIMELINE
OCT-DEC , 2024
RESPONSIBILITIES
User Research
Information Architecture
Wireframing
Protoyping
TOOLS
Figma
Miro
Whiteboard
TEAM
UI/UX designer
Information Architect
Navigation Taxonomy
By compiling relevant articles and links in Excel, we created an inventory of over 150 pieces of content spanning various categories, including articles, products, and recipes. We developed a dual taxonomy system: a tagging taxonomy for internal users and a navigation taxonomy for end-users. This content serves as metadata for the Foodie Fanatic website/app, offering a clear overview of the scope of work required for tagging and content management. Additionally, we ensured diversity in both content types and the information provided.
Tagging Taxonomy
By compiling relevant articles and links in Excel, we created an inventory of over 150 pieces of content spanning various categories, including articles, products, and recipes. We developed a dual taxonomy system: a tagging taxonomy for internal users and a navigation taxonomy for end-users. This content serves as metadata for the Foodie Fanatic website/app, offering a clear overview of the scope of work required for tagging and content management. Additionally, we ensured diversity in both content types and the information provided.